Providing Market Intelligence for 40 Years

In The News

Intel's Project Alloy Tosses Reality Into a Blender

Attracting developers to an Alloy ecosystem is important to Intel, said Barbara Kraus, director of research at Parks Associates.

"It will broaden the content available to the platform. Intel doesn't have its own content as Sony does," she told TechNewsWorld.

From the article "Intel's Project Alloy Tosses Reality Into a Blender" by John P. Mello Jr.

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....