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In The News

Intel, New Balance Team Up For Smartwatch

February 02, 2017

Wearable Technologies

artificial intelligence

The market for fitness trackers seems saturated; Fitbit announced plans this week to lay off off 6 percent of its workforce. But Harry Wang, senior director of Research at Parks Associates, said newcomers like the RunIQ could still succeed.

From the article "Intel, New Balance Team Up For Smartwatch" by Benny Evangelista.

Previously In The News

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A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

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As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...

Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna

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Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

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