Providing Market Intelligence for 40 Years

In The News

Integrators Rank Low in Consumer Trust Study as Buying Source

Back in 2011, CE Pro reported how a new consumer survey conducted on behalf of the Electronic Security Association (ESA) revealed custom electronics integrators were the No. 3 choice of contractors to install smart home equipment.

Well, a new survey is out and the news is a bit worse. When asked to name where they would trust to buy (not necessarily install) smart home products, integrators are No. 6. According to data from Parks Associates, among U.S. broadband households “Service Contractors” (which is the only category that remotely equates to a custom electronics professional) are the sixth most trusted type of contractor that consumers want to buy smart home products from, with only about half of consumers saying the “trust” or “highly trust” integrators asa buying source.  

From the article "Integrators Rank Low in Consumer Trust Study as Buying Source" by Jason Knott.

Previously In The News

There Are Over 200 Streaming Services in The United States

Apparently, there is a streaming service for almost everything according to a new study from Parks Associates. Want to watch Japanese Anime well there is a streaming service for that. Want a service t...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive