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Insurance, the Smart Home, and the Business of Keeping Customers Engaged

July 19, 2017

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem?

Consumer engagement was a big topic of discussion at the recent Connections Conference, the annual IoT event produced by Parks Associates. The topic has always been a “thing” to the security industry, where subscription renewals are paramount and companies attach home-automation devices to engender “stickier” customers.

From the article "Insurance, the Smart Home, and the Business of Keeping Customers Engaged" by Julie Jacobson.

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Insurance, the Smart Home, and the Business of Keeping Customers Engaged

Previously In The News

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

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