Providing market intelligence for more than 35 years

In The News

Installations and No Monthly Fees – Amazon’s Answer to Home Security

Amazon illustrated its potential entrance into the security space with its recent acquisition of the popular video doorbell manufacturer, Ring. Ring’s reported $1 billion valuation goes beyond its hardware. Parks Associates estimates Ring has a roughly 70% share of the video doorbell market.

Amazon’s purchase includes hardware as well as Ring’s smart home expertise, development abilities, rapid innovation and product development process, and distribution channel development capabilities. Amazon also purchased access to Ring’s upcoming security system offering.

From the article "Installations and No Monthly Fees – Amazon’s Answer to Home Security" by Dina Abdelrazik.

Previously In The News

Starving for Kitchen Technology

The home builder is making it easy for set up and for ongoing management. In a 2017 Parks Associates report, Smart Kitchens: Intelligent Planning Shopping and Cooking, one-fifth of smart appliances ow...

The Challenge of Net Zero Beyond California

As a result, ZE builders focus on the attributes of a higher quality home, which provides the homeowner with a healthier, quieter, more comfortable, and more energy-efficient home. A key message is th...

Subscriptions account for nearly 86% of US internet TV and movie spending

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...