Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothree or more OTT services. Traditional content and service brands have a hand in many of these offerings.
From the article "Industry Voices—A new generation of data and its impact on traditional players"
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Parks Associates Senior Director of Research Brett Sappington pointed out that the services premium tier offers up to four concurrent streams and access to Ultra HD viewing, while the basic option onl...
