Providing Market Intelligence for 40 Years

In The News

In Every Dream Home a Security Heartache

Further research into the topic by Parks Associates concurred with the F&S/CABA study’s general thrust that IoT is a land of plenty offering consumers convenience, efficiency, collaboration and expanded products and services. Worryingly, though, it added that concerns about privacy and data security posed major challenges to the industry; identity theft, invasive data mining, cyber-terrorism, and physical dangers from hacked devices were scaring consumers. It urged the industry that it had a duty to safeguard consumers and the data that is an extension of them.

In the survey, approximately half of broadband households expressed privacy or security concerns about smart home devices. Identity theft or data theft by hackers was the first or second leading privacy concern in eight of nine product categories surveyed. “Essentially, with big data comes big responsibility,” Parks warned.

On a brighter note, Parks also revealed that a combination of privacy rights can relieve up to 74% of privacy concerns. (Apart from those worrying about their Ashley Madison account?)

From the article "In Every Dream Home a Security Heartache" by Joe O'Halloran.

Previously In The News

Research: Broadband competition shifting beyond speed

Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive...

Roku raises prices of streaming devices, ongoing memory shortage blamed

According to data from Parks Associates, Roku devices are the main streaming platform used in 28 percent of homes, a figure that rises significantly with smart TV-dedicated platforms like Samsung’s Ti...

Roku OS Missing Features Explained: Discovery and Developer Limits

Roku's market position has a way of making the platform look more capable than it is. Across U.S. broadband households, Roku OS accounts for 28% of connected TV platform usage, ahead of Samsung Tizen...

CHeKT leads shifts to AI-driven security platforms

According to Parks Associates, more than half of security users suffer at least one false alarm, with 10 percent encountering five or more, putting the onus on municipal authorities to mandate verifie...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive