Providing Market Intelligence for 40 Years

In The News

In A Connected World, Why Aren't Smart TVs Very Clever?

Turns out that smart TVs can be, well, pretty dumb. Even moderately priced sets can now connect to the Internet and run Netflix and other apps -- that's the "smart" part. Yet many people are ignoring the built-in features and turning to Apple TV, Roku and other stand-alone streaming devices that often do a better job.

In an August report, the NPD Group estimates that roughly a third of smart TVs in the U.S. weren't actually connected to the Internet. That's down from about half two years earlier, but still not good. Researchers at Parks Associates found that even as more Americans are using smart TV functions, streaming device usage has grown even faster.

"If you're a streaming media box (maker), you've got much more ability to push new features out into the market at an affordable price," says Barbara Kraus, Parks Associates' director of research. "They're very stiff competition for smart TVs."

From the article "In A Connected World, Why Aren't Smart TVs Very Clever?" by Anick Jesdanun and Ryan Nakashima.

Previously In The News

Parks Associates: 6 Consumer Trends In On-Demand Virtual Care To Watch

IoT research firm Parks Associates has released new connected health research overview of consumer trends in on-demand virtual care, including visiting physician services and remote care. The repor...

How Digital Service Providers Are Challenging AT&T

Eero is not alone. Luma Home Inc., Ignition Design Labs, Securifi, and Torch all offer competitive routers with features once only seen in large enterprises. “New routers are seeking to address severa...

The Internet Of How Many Things?

“Online giants have the scale and technology to take risks in new areas of innovation,” said Brett Sappington, senior research director, Parks Associates. “In some cases, these innovations are transfo...

Unlocking next-level consumer engagement and energy savings with the latest smart technology

At the beginning of 2018, Bloomberg noted that consumer demand for smart thermostats will steadily increase over the next five years, so we know the devices that have already been effective aren't goi...