Providing market intelligence for more than 35 years

In The News

Hyundai: CarPlay in Sonata in Q1

According to Parks Associates, 40 million U.S. vehicles will be connected to the Internet, Mediapost reports. And, when car owners in broadband households go to purchase their next vehicle, 64% said they want integrated support for at least one connected activity in the car. Park Associates’ survey indicated that consumers also want wider adoption of Apple and Android in-vehicle software, as well as more access to music apps.

From the article "Hyundai: CarPlay in Sonata in Q1" by insideradio.com.

Previously In The News

Disney+ Could Blow Away Subscriber Forecasts

Brett Sappington, senior director of research at Parks Associates, agrees that Disney+ has the best shot at being wildly successful, and that securing fewer than 23 million Disney+ subs globally by 20...

‘Game of Thrones’ series finale is approaching. How will HBO survive after it?

Brett Sappington, senior director at the research firm Parks Associates in Addison, Texas, said another positive sign is how HBO Now subscriptions continued to grow in 2017 — after “Game of Thrones” f...

New Route to New Revenue: Detect & Respond to Credentials Sharing

Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed s...

Pirates Poised to Pluck More From Pay-TV, OTT

"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...