Register

I agree with the Privacy Policy

In The News

Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

November 22, 2023

“After big growth during the pandemic, the streaming stack has largely plateaued,” said Jennifer Kent, a vice president at industry researcher Parks Associates. “The average streaming household has 5.8 subscription streaming services, a rate that has barely moved in the past two years.”

From the article, "Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday" by Samantha Stewart

Previously In The News

CBS sees consumers taking as many as 10 OTT video subscriptions

If DeBevoise’s 10 OTT service prediction comes true, and Parks Associates’ latest top 10 U.S. OTT video service rankings hold up, then All Access and Showtime OTT have a good shot at making the cut as...

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

‹
1
2
...
462
463
464
465
466
467
468
...
754
755
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Primary Research

Research Services

Event

Analyst Insights

Media

About Parks Associates

Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

Previously In The News

CBS sees consumers taking as many as 10 OTT video subscriptions

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

Password sharing denies streaming services $9 billion in fees

Apple earnings could offer clues on streaming performance

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store