Providing Market Intelligence for 40 Years

In The News

Hower: The 4 New Trends Impacting Digital TV Content Distribution

Digital distribution has opened an abundance of monetization opportunities, in contrast to previous television models that relied on advertising and subscription revenue from pay-TV service operators. Average monthly spending on subscription video on-demand services (SVOD) among U.S. broadband consumers has increased from $3.71 per month in 2012 to $6.19 per month in 2015, opening additional opportunities to monetize television content beyond the live and VOD windows. Live digital streaming of sports content, the early authenticated and transactional VOD window, early and mid-subscription VOD window, and digital syndication are all impacting digital TV content distribution.

From the article "Hower: The 4 New Trends Impacting Digital TV Content Distribution" by Glenn Hower.

Previously In The News

U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use

More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

The Secret to the Apple TV's Comeback Could Be 4K

If Apple does come out with a new Apple TV, it will be the first update to the product line in two years. Apple's rivals have been hard at work updating their streaming boxes in that time, so it's no...