Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics firm Antenna has even tracked churn based on specific events, such as the end of “Game of Thrones” and and Netflix’s “Cuties” controversy. Thus far, Netflix and Hulu have proven to be far stickier services than newer products such as Apple TV+ and Peacock. Investors should watch to see if that changes over the course of the year, said Steelberg.
From the article "How to tell who’s winning — and who’s losing — the streaming wars" by Alex Sherman.
With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...
Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...
Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...
"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...
