Providing market intelligence for more than 35 years

In The News

How The Internet Of Things Is Already Changing The Way We Cook And Eat

There's much more to this evolution in how we eat than who delivers the food to us. The Internet of Things (IoT) has maneuvered itself into the kitchen. According to Parks Associates, more than 17 percent of US homeowners are planning on buying a smart kitchen appliance this coming year. With the help of technology, we are now able to enjoy feasting at a higher level in the comfort of our own homes.

Take for example the trendy sous-vide cooking style, a precise temperature control method of cooking food, once only used in top Michelin restaurants. It is now available for home use.

From the article "How The Internet Of Things Is Already Changing The Way We Cook And Eat" by John Boitnott.

Previously In The News

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...