Providing market intelligence for more than 35 years

In The News

How The Internet Of Things Is Already Changing The Way We Cook And Eat

There's much more to this evolution in how we eat than who delivers the food to us. The Internet of Things (IoT) has maneuvered itself into the kitchen. According to Parks Associates, more than 17 percent of US homeowners are planning on buying a smart kitchen appliance this coming year. With the help of technology, we are now able to enjoy feasting at a higher level in the comfort of our own homes.

Take for example the trendy sous-vide cooking style, a precise temperature control method of cooking food, once only used in top Michelin restaurants. It is now available for home use.

From the article "How The Internet Of Things Is Already Changing The Way We Cook And Eat" by John Boitnott.

Previously In The News

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Research: Increase in Digital Antenna Use Indicates Cord Cutting

The percentage of U.S. broadband households that use digital antennas in their home has steadily increased, reaching 20% near the end of 2017, up from 16% in early 2015, according to new consumer rese...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...