Providing Market Intelligence for 40 Years

In The News

How Parks Associates Helped Shape 30 Years of Smart Home Innovation

In a video interview from CONNECTIONS 2026 in the Silicon Valley, Elizabeth Parks reflects on the evolution of the connected home market, the growing role of AI and why the dealer channel still matters in an increasingly automated world.

Parks Associates brought its CONNECTIONS conference back to Santa Clara, Calif., May 4-6, for its 30th anniversary edition, a milestone for a firm that has spent four decades tracking the evolution of the connected home market. From the early days of home networking and automation to today’s AI-powered ecosystems, the annual conference has long served as a gathering point for manufacturers, service providers, dealers and technology executives trying to understand where the market is heading next.

As part of my coverage from the event, I sat down with Elizabeth Parks for a conversation that touched on both the industry’s past and the increasingly complicated future now taking shape around AI, interoperability, cybersecurity and the connected consumer. During the discussion, Parks reflected on how many of today’s smart home conversations mirror ideas the industry was already discussing decades ago — only now with far more sophisticated technology behind them.

Parks said that dynamic places enormous pressure on companies to deliver a strong first experience because consumers who encounter friction early may never move deeper into the category.

We also discussed the growing challenge facing dealers and installers as AI-enabled products and services rapidly enter the market. While Parks acknowledged the pace of innovation may outstrip how quickly many integrators can adapt, she emphasized the importance of manufacturers continuing to support dealer channels through training, programs and workforce development efforts.

Toward the end of the conversation, Parks pointed to cybersecurity and data privacy as areas she believes will become much larger concerns across the connected home landscape in the years ahead, even as AI continues to dominate industry conversations.

Watch the full video interview for more from Elizabeth Parks on the evolution of the smart home market, what still surprises her after three decades of research and where she believes the industry is heading next.

From the article, "How Parks Associates Helped Shape 30 Years of Smart Home Innovation" by Rodney Bosch

Previously In The News

TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers

“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV everywhere services in the digital entertain...

Euro OTT Growing But Eclipsed By North America

The Parks OTT Video Market Tracker shows that 55% of UK broadband households and 51% in France are watching TV programming and films online and that 30% of broadband households in the former country a...

Tektronix Preps HEVC Test Solutions For 4K

Users have the ability to watch live TV, access past and current seasons, and build personal recorded or watch lists – the Grande2Go app can also be used as an extra remote control at home. The new...

Amazon's New Netflix Competitor Is A Bad Deal For Most People

The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...