Providing market intelligence for more than 35 years

In The News

How Many Watches Did Apple Sell Last Quarter?

The extent of Apple TV's growth, however, does. While Apple CEO Tim Cook won't give us exact sales figures for "Other Products," he did call out the Apple TV and Watch as both having set sales records over the holidays, and there's no reason I can see that Watch would keep its popularity while TV suddenly plunged going into 2016. And more recent reports have made clear that for Apple TV, strong growth is simply too strong to leave Watch's growth intact.

Specifically, Parks Associates found that Apple TV sales doubled in 2015 compared to 2014. Of course, we are interested in the '15-'16 ratio. But Apple's growth is presumably down to the launch of the new Apple TV, which didn't launch until the last quarter of 2015. So, last quarter was the first January-March quarter where Apple had a 4th-gen TV compared to a 3rd-gen TV in 2015. So presumably the effect was the same in this quarter.

From the article "How Many Watches Did Apple Sell Last Quarter?" by Max Greve.

Previously In The News

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Why Amazon Is The Current King Of The Virtual Assistants

The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...

Antenna-Only Homes Have Doubled Since 2013, Parks Says

According to Parks & Associates, that percentage has nearly doubled since 2013, reaching 15% of homes in 2016. “Pay-TV subscriptions have dropped each year since 2014, falling to 81% of U.S. broadb...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive