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How Many Streaming Video Choices Are Too Many With Netflix, Amazon, Apple, Disney — And More?

Consumers who dreamed of the a-la-carte TV future might soon wish for a return to the good old days when cable and other pay-TV services packaged channels of programming for them.

"We're about to test the consumer limit on streaming video services," said Brett Sappington, senior research director and principal analyst at Parks Associates. "The number of services per household continues to go up. We've been watching the number of households that gets three or more services and it's gone up every year."

From the article "How Many Streaming Video Choices Are Too Many With Netflix, Amazon, Apple, Disney — And More? " by Patrick Seitz and Aparna Narayanan.

Previously In The News

Google Adds New Tools for Retailers to Cloud Platform

In other news, new research from Parks Associates that came out during CES 2023 has shown that 63 percent of U.S. households with internet access own a smart TV – a 38 percent increase from 2015. Addi...

FALSE ALARM REDUCTION IS MAJOR GOAL FOR SECURITY DEVICE MANUFACTURERS, REPORT SAYS

NEW PARKS ASSOCIATES WHITEPAPER ADDRESSES SECURITY SYSTEM INNOVATIONS ENABLED BY SMART HOME CONNECTIVITY. Parks Associates, an internationally recognized market research and consulting company, has...

Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. During the COVID-19 pandemic, 29% of U.S. seniors ages 65 and older have used video conferencing serv...

Why the Smart Home Network Has Never Been More Vulnerable

Compared to just a few years ago, home networks today have never been so full of connected devices. Parks Associates research from 2020 found that U.S. broadband households now have an average of 12 c...

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