Providing Market Intelligence for 40 Years

In The News

How Many Consumers Actually Have VR Headsets?

Parks Associates released new consumer research this week showing that 2 percent of U.S. broadband households, or 2.3 million households, own a virtual reality headset. The survey of 10,000 U.S. broadband households reportedly reveals that 5 percent of U.S. broadband households plan to buy a VR headset in 2016, an increase from only 1 percent who made a purchase the year prior.

“The big change in VR for 2016 has been the availability or pending availability of VR headsets from companies such as Facebook (Oculus Rift), Google (Google Cardboard) and HTC (Vive). Sony PlayStation VR is expected to be released in October. We expect gamers to be the initial market for VR,” Barbara Kraus, Parks Associates director of research, says. “VR is an immersive experience, and more is better for gamers – more immersion, better sound, better graphics, and more players. The mass market is more likely to adopt mobile VR, which will be less expensive and uses a tool – the smartphone – that the majority of U.S. consumers own.”

From the article "How Many Consumers Actually Have VR Headsets?" by Laura Hamilton.

Previously In The News

Research: AI redefining the smart speaker market

Parks Associates has unveiled new research from its Consumer Insights: Tech Ecosystem Dashboard and AI Experience Dashboard showing artificial intelligence (AI) is reshaping the smart speaker mark...

Smart Home Trends For Multifamily Properties

Parks Associates’ recent whitepaper, From Smart Home to Building Intelligence argues that multifamily properties are moving beyond standalone smart-home features toward integrated building-intelli...

Spectrum drops free offer to win back internet customers

In a July press release, Kristen Hanich, an industry analyst and senior director of research at Parks Associates, said that more broadband providers are sharpening their focus on lowering prices a...

Research: Broadband competition shifting beyond speed

Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive