In The News

How Hulu Is Ramping Up To Win And Keep Subscribers

August 03, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry’s highest customer defection rates at 50%, according to research firm Parks Associates.

From the article "How Hulu Is Ramping Up To Win And Keep Subscribers" by Reuters.

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About Parks Associates

How Hulu Is Ramping Up To Win And Keep Subscribers

Previously In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

Most Consumer Electronics Buyers Consider Only One Brand

Parks Associates: 60% of New Security Systems Are Self-Installed

2018 Market Report: Security and the Smart Home Installation Channel

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