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In The News

How Hackers Crippled Iran’s Financial System

July 01, 2025

The Wall Street Journal

artificial intelligence

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it was a kiss of death to say AI. It was that people were a little less inclined to buy it. Basically, it didn't help their cause, but it didn't send people running away from the product.

The second study by Parks, the market research study, they spoke to about 4,000 people on this question. Very similar question about, "Would you be more inclined to buy if had AI?" And they found a clear difference among ages. So the younger groups, say in their 20s up to 40s, were more disposed to buy something if it had AI in it. And then, you get into the 65-year-old group and they were less so. So it could be that what we're seeing reflects the current market. But in the future, AI may end up being a bonus.

Another thing that I learned from Parks as well is that people would appreciate AI in home security things, like a Ring doorbell kind of thing. Because anything that would help them get better information and maybe assess a danger could be something that the researcher thought that they would be positively disposed to it.

From the WSJ podcast, "How Hackers Crippled Iran’s Financial System"

Previously In The News

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by: — Matt Eyring, chie...

25% Of Smartphone Owners Use Payment Apps Monthly

The report from Parks Associates found that shoppers showed a preference for retailers' mobile payment programs such as Starbucks over larger payment systems including Apple Pay, Google Wallet and And...

Securing Smart Homes From Hackers

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Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

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