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How Can MVPDs ‘Recapture’ Their Primary Provider Position?

September 12, 2018

Radio and Television Business Report

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes.

With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-TV industry: What should it do to regain their title as the No. 1 provider of video services — including broadcast TV channels — to U.S. viewers?

From the article "How Can MVPDs ‘Recapture’ Their Primary Provider Position?" by Adam Jacobson.

Previously In The News

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

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GPS trackers are leaking info on your kids: What to do

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Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...

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