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How Can MVPDs ‘Recapture’ Their Primary Provider Position?

September 12, 2018

Radio and Television Business Report

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes.

With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-TV industry: What should it do to regain their title as the No. 1 provider of video services — including broadcast TV channels — to U.S. viewers?

From the article "How Can MVPDs ‘Recapture’ Their Primary Provider Position?" by Adam Jacobson.

Previously In The News

HBO Max: WarnerMedia in Talks With Roku on Deal, Amazon Fire TV Appears to Be a No-Go

Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’...

How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

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Apple TV losing market share to streaming set-top box rivals Roku, Amazon

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Has the Pullback of Roku Stock Created an Opportunity?

Even with the recent decline of Roku stock price, the shares are still not cheap, as they have a trailing price-sales multiple of 10.75. But then again, Roku stock deserves a premium, given the compan...

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