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How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

June 12, 2017

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, only 2 percent of U.S. households owned a VR headset. VR won’t realize its marketing potential until the goggles become something that the average person straps on every day.

From the article "How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)" by Tony Tie.

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How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Previously In The News

Netflix Says It's Not Worried About A Potential Net Neutrality Rewrite

More than 200 OTT services active in the U.S. market, research group says

At CES 2019, Apple finally sets iTunes, AirPlay loose

Streaming wars will force media companies to choose between pricey subscriptions and ads

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