Providing market intelligence for more than 35 years

In The News

Households with kids more likely to have smart home devices

In partnership with the Connectivity Standards Alliance (CSA), Parks Associates has released the new white paper, which explores the progress of the smart home, highlighting key milestones, emerging consumer demands, and the increasing role of artificial intelligence (AI). 

“As the market has grown, the base of households owning smart home devices has expanded beyond tech enthusiasts to more practical users seeking lasting value and reasonable costs,” said Jennifer Kent, VP, Research, Parks Associates. “As the market moves into this next phase, new layers of value, including integrations/interoperability, intelligence, and the development of services, are needed.”

Greater intelligence, ease of integration, adjacent service offerings, and quality of service will shape the market going forward and define the competitive edge,” Kent said.

From the SecurityWorldMarket article, "Households with kids more likely to have smart home devices

Previously In The News

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...