Providing market intelligence for more than 35 years

In The News

Households with kids more likely to have smart home devices

In partnership with the Connectivity Standards Alliance (CSA), Parks Associates has released the new white paper, which explores the progress of the smart home, highlighting key milestones, emerging consumer demands, and the increasing role of artificial intelligence (AI). 

“As the market has grown, the base of households owning smart home devices has expanded beyond tech enthusiasts to more practical users seeking lasting value and reasonable costs,” said Jennifer Kent, VP, Research, Parks Associates. “As the market moves into this next phase, new layers of value, including integrations/interoperability, intelligence, and the development of services, are needed.”

Greater intelligence, ease of integration, adjacent service offerings, and quality of service will shape the market going forward and define the competitive edge,” Kent said.

From the SecurityWorldMarket article, "Households with kids more likely to have smart home devices

Previously In The News

Pay-TV and OTT Subscriptions Not Necessarily An Either/Or Situation: Research

For many TV viewers it’s not an either/or situation when it comes to pay TV and OTT video subscriptions, but rather a this and that, according to new research from Parks Associates. In its new repo...

CFX Tech: Roku Branching Out with Smart Speaker FCC Filing

All signs show the smart home market is heading for a boom. It’s expected to hit $53bln in 2022, according to Zion Market Research. That doesn’t just mean smart speakers. That includes everything from...

Parks Associates: Amazon Grows Share of Streaming Video Players, Roku Maintains Lead

As the percentage of U.S. households that own streaming media players climbed to nearly 40 percent at the beginning of 2018, Roku managed to maintain its lead in market share while Amazon is gaining g...

Instant View: Federal Judge OKs AT&T Takeover of Time Warner

BRETT SAPPINGTON, DIGITAL ENTERTAINMENT RESEARCH DIRECTOR, PARKS ASSOCIATES, DALLAS: "If you're AT&T, who do you want to include in your own skinny bundle? The channels you own. This means if you'r...