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Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)

Household spending on streaming services dropped to $73 a month, with the new data from Parks Associates and Adeia suggesting that average spending on these subscription services is down from $90 a month in 2021.

With prices continually rising, it makes senes that homes might be more cautious on how much they spend on streaming services and that seems to be the takeaway from the latest research by Parks Associates and Adeia. According to their findings, internet household spending on streaming subscription services declined 25% to $73 a month versus $90 in 2021.

For context, Parks Associates released a very similar report in April of this year, again confirming that average household spending was down when compared to the 2021. However, that report suggested that spending had dropped to $69 a month. In this sense, the latest findings would seem to suggest that there was actually a slight increase in household spending on streaming services towards the end of last year.

From the article, "Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)" by John Finn

Previously In The News

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...

The Arrival of OTT Live Video

Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

One-Third of U.S. Broadband Households Have Multiple OTT Subs

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...

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