Providing market intelligence for more than 35 years

In The News

Home, Where the Smart Is

While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of smart-home services, which have already boosted profits.

It’s shaping up to be a good place to seek growth, as consumer adoption of smart-home technologies and services is clearly on the rise.

About 26% of U.S. broadband homes now have a smart home device, up from 19% at the end of 2015, according to a Q4 2016 national survey conducted by Parks Associates. The research firm also found that 11% of U.S. broadband homes currently employ a smart thermostat, and 5% own a smart plug/adapter module.

From the article "Home, Where the Smart Is" by www.multichannel.com
 

Previously In The News

Apple iPhone Still Ahead, Top Rival Not Far Away

The latest numbers announced by Parks Associates shows that Apple is still leading the smartphone market but the lead is not as big as we thought it will be with Samsung, their biggest rival tagging c...

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...