Providing market intelligence for more than 35 years

In The News

Here's What Google Inc. Is Likely to Announce on Tuesday

It's been more than two years since Google unveiled its low-cost streaming dongle, the Chromecast, in 2013. The device, which retails for just $35, has proven to be quite popular. Last year, according to Parks Associates, it helped the search giant sell the second-most dedicated streaming devices in the U.S., with 23% market share (behind only Roku).

The Chromecast is relatively simple. It allows users to beam content from apps to their Chromecast-connected monitors and televisions. With such limited functionality, the revision is likely to be minor, but the second-generation model is expected to offer better Wi-Fi technology. That should result in more stable connections and a better streaming experience.

From the article "Here's What Google Inc. Is Likely to Announce on Tuesday" by Sam Mattera.

Previously In The News

The Challenge of Net Zero Beyond California

As a result, ZE builders focus on the attributes of a higher quality home, which provides the homeowner with a healthier, quieter, more comfortable, and more energy-efficient home. A key message is th...

22% of US broadband homes watch terrestrial TV

Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates. Households with both antennas and pay TV subscribe to multiple OTT video...

Subscriptions account for nearly 86% of US internet TV and movie spending

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...