Providing market intelligence for more than 35 years

In The News

Here's What Google Inc. Is Likely to Announce on Tuesday

It's been more than two years since Google unveiled its low-cost streaming dongle, the Chromecast, in 2013. The device, which retails for just $35, has proven to be quite popular. Last year, according to Parks Associates, it helped the search giant sell the second-most dedicated streaming devices in the U.S., with 23% market share (behind only Roku).

The Chromecast is relatively simple. It allows users to beam content from apps to their Chromecast-connected monitors and televisions. With such limited functionality, the revision is likely to be minor, but the second-generation model is expected to offer better Wi-Fi technology. That should result in more stable connections and a better streaming experience.

From the article "Here's What Google Inc. Is Likely to Announce on Tuesday" by Sam Mattera.

Previously In The News

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and...

Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...

Local News Sources Losing Ground To Live Streaming From Social Media

A growing number of U.S. broadband households is spending more time watching user generated live content on social media, according to a new industry report from Parks Associates. The growth in this s...

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

Video streaming service stacking is likely to continue near term, after accelerating during the shelter-at-home period for the coronavirus, said industry executives on a Parks Associates webinar Wedne...