Providing market intelligence for more than 35 years

In The News

Here's The Top Ten Most Popular Streaming Services This Year

"Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user and subscriber bases that they have built over the past several years," said Parks Associates.

2016 may be considered the year that streaming grew up, the firm noting that streaming video providers saw 200 Emmy nominations and over 40 wins this year. Parks also notes that the majority of streaming video subscribers watch these services via their living room television, despite the proliferation of smartphones and tablets.

From the article "Here's The Top Ten Most Popular Streaming Services This Year" by Karl Bode.

Previously In The News

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

Original Content And World Domination: New Report Shows Netflix is Absolutely Killing It

The driving force behind these mammoth figures seem to be Netflix’s endeavour to create excellent original content – pouring an insane amount of cash into shows like Stranger Things, House of Cards an...

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The game has set audience records four times since then, the last being Super Bowl XLIX, watched on NBC by 114.4 million viewers in 2015. Below are all the ways you can tune in. Denver-area resi...

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...