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Here's how banks can reinvigorate deposit growth with incentives

July 08, 2019

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than 85% of US millennials now subscribe to at least one streaming video on demand (SVOD) service, with more than half taking at least two, per Parks Associates.

From the article "Here's how banks can reinvigorate deposit growth with incentives" by Rachel Green.

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Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...

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About Parks Associates

Here's how banks can reinvigorate deposit growth with incentives

Previously In The News

TV antennas are making a comeback in the age of digital streaming

Epix Enters the Direct-to-Consumer Streaming Fray

Siemens Convergence Creators: OTT services for the young generation

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

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