Providing Market Intelligence for 40 Years

In The News

HealthTap Launches Virtual Care Certification Program For Doctors

Virtual care is on the rise – more than 200 million people used virtual care services in 2015, and it is estimated that more than 50 percent of doctor visits could be converted to virtual appointments. Despite exponential growth in Virtual Care delivery, most medical schools, hospitals, clinics, and private practices still lack up-to-date training and certification programs on the best methods for delivering care remotely.

Parks Associates predict that video consultations will be increasing by 118.5% per year through 2018. Constituting far more than just “telemedicine” or providing care remotely over video or the telephone, Virtual Care is an entirely new and comprehensive way to practice medicine.  

From the article "HealthTap Launches Virtual Care Certification Program For Doctors" by Jasmine Pennic.

Previously In The News

YouTube Enters "Free TV" Streaming Wars, Adds Access To Nearly 4,000 Free Classic TV Episodes

Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...

Finally: Every Baseball Team’s Sports Network Is Available On At Least One Streaming Service

As YouTube TV’s recent rate hike shows, these services themselves are not immune to rising programming costs. And the same traits that make streaming much less customer-hostile than cable or satellite...

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...

A Challenge For Video Streamers Will Be Keeping Subscribers

A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to 38% in third quarter 2020. Among recent launches, the churn rate of Disney+ was at 13%, and HBO Max,...