Wearables have been seeing tremendous growth since Parks Associates first started tracking the category in 2013. Fitness trackers or watches are reaching almost a quarter of broadband households, at an adoption rate of 23 percent.
The distinct form factors are blurring, as fitness trackers and smartwatches serve overlapping needs, and marketing messages do not draw a clear difference. Overall, smartwatches are gaining ground quickly, and one-third of smartwatch owners used a fitness tracker before buying a smartwatch.
From the article "Health Tech Trends: Connected Devices, Telehealth, Independent Living Solutions" by Dina Abdelrazik.
"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
