Wearables have been seeing tremendous growth since Parks Associates first started tracking the category in 2013. Fitness trackers or watches are reaching almost a quarter of broadband households, at an adoption rate of 23 percent.
The distinct form factors are blurring, as fitness trackers and smartwatches serve overlapping needs, and marketing messages do not draw a clear difference. Overall, smartwatches are gaining ground quickly, and one-third of smartwatch owners used a fitness tracker before buying a smartwatch.
From the article "Health Tech Trends: Connected Devices, Telehealth, Independent Living Solutions" by Dina Abdelrazik.
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
Netflix still leads all streaming video services by total subscribers, according to a new report by Parks Associates. That's followed by Amazon Prime, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Cru...
Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
