Providing Market Intelligence for 40 Years

In The News

Health And Fitness Consumers Embracing Mobile Tech In Record Numbers

More than 40 million U.S. smartphone users have at least one health and fitness app, opening up new revenue opportunities for technology companies.

With the market for smartphones essentially saturated, mobile and wireless companies need to find new and creative ways to generate additional revenue--and according to the latest research from Parks Associates, health and fitness is a category that is ripe for expansion.

The Demand for Health and Fitness Technology

According to a recent Parks Associates report titled Mobile Carriers and Wireless Healthcare Opportunities, more than 40 million smartphone users actively use at least one wellness or fitness app on their devices. The report also showed that approximately one in four heads of households have embraced health and fitness apps.

Users commonly rely on health-related apps to track calories, monitor progress or record data from fitness sessions. But as mobile technology continues to evolve, the improvement of wearables and other developments are expected to push health and fitness app adoption even higher--creating new business opportunities for tech providers.

From the article "Health And Fitness Consumers Embracing Mobile Tech In Record Numbers" by Ken Gaebler.

Previously In The News

Apple plans 4K Apple TV to regain market share

Apple TV has lost streaming media market share while competitors thrive. A Parks Associates report this week showed Apple’s market share dropping from 19% in Q1 last year to 15% this year. Amazon’s Fi...

Apple (AAPL) and Hollywood Clash Over Pricing of 4K Content

Apple TV was launched in Jan 2007. It is a digital media player and HDMI compliant set top device that needs to be connected to TV to work. Apple TV also gives access to Apple's iTunes content as well...

More Channels Tune in to Twitch

At last check, Twitch is home to more than a dozen 24/7 “channels,” including ones run and programmed by Fail Army, The Pet Collective, Shout TV, Baeble, Machinima, IGN, Red Bull TV, Arcade Cloud and...

Hulu Adds (Mostly) Ad-Free Subscription Service

Hulu CEO Mike Hopkins chalked up the exceptions to rights held by studios on select series. “They have other commitments that they couldn’t free them up for a complete commercial-free offering,” he sa...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive