Providing market intelligence for more than 35 years

In The News

Health And Fitness Consumers Embracing Mobile Tech In Record Numbers

More than 40 million U.S. smartphone users have at least one health and fitness app, opening up new revenue opportunities for technology companies.

With the market for smartphones essentially saturated, mobile and wireless companies need to find new and creative ways to generate additional revenue--and according to the latest research from Parks Associates, health and fitness is a category that is ripe for expansion.

The Demand for Health and Fitness Technology

According to a recent Parks Associates report titled Mobile Carriers and Wireless Healthcare Opportunities, more than 40 million smartphone users actively use at least one wellness or fitness app on their devices. The report also showed that approximately one in four heads of households have embraced health and fitness apps.

Users commonly rely on health-related apps to track calories, monitor progress or record data from fitness sessions. But as mobile technology continues to evolve, the improvement of wearables and other developments are expected to push health and fitness app adoption even higher--creating new business opportunities for tech providers.

From the article "Health And Fitness Consumers Embracing Mobile Tech In Record Numbers" by Ken Gaebler.

Previously In The News

Sprint Owner Softbank To Buy ARM For IoT In Big Post-Brexit Deal

In particular, Cisco said that the new products target distributed and mobile businesses that may need full coverage for headquarters, branch offices, or even employees connecting to the network from...

Cisco Launches Cloud-Based Security Portfolio

In particular, Cisco said that the new products target distributed and mobile businesses that may need full coverage for headquarters, branch offices, or even employees connecting to the network from...

Three women are the wits behind Google Assistant's personality

The Assistant audio-records every user request, which has raised privacy concerns. Users can delete their data stored by Google, a process that can take up to six months for the data to be completely...

The Arrival of OTT Live Video

Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...