In The News

HDR: Get Ready For A Switch To The New Screen Standard

January 18, 2016

Once HDR reaches critical mass in the consumer TV sector, screen manufacturers will switch production to this standard, driving down prices of HDR screens, making current displays obsolete – and essentially forcing the rest of the market to the new technology.

That point is rapidly approaching for 4K. A survey by Parks Associates suggests that more than 50 percent of consumers in major European markets plan to buy a 4K TV even though content is still quite limited. Today’s HD digital signage will very soon start to look dated.

From the article "HDR: Get Ready For A Switch To The New Screen Standard" by Barnaby Page.

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About Parks Associates

HDR: Get Ready For A Switch To The New Screen Standard

Previously In The News

Smart Home Goal: No Doorbell Left Behind

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

OTT Churn Edges Up In US

One in three smart home owners control them through a network, like Alexa

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