Providing market intelligence for more than 35 years

In The News

HBO’s ‘Game of Thrones’ (And More) Streaming Soon to an Apple Device Near You

According to Engadget, Apple has a three-month exclusive contract with HBO to serve as the digital provider of HBO Now.

“So it will be at least that long until someone like Google, Amazon or even HBO itself could sell access,” Engadget noted.

HBO is expected to open up to additional platforms including PCs after the exclusive contract with Apple is complete, and function similar to the way that Amazon and Netflix operate, Barbara Kraus of Parks Associates told Engadget.

HBO first announced plans to launch a stand-alone streaming service in October.

From the article "HBO’s ‘Game of Thrones’ (And More) Streaming Soon to an Apple Device Near You" by Krystal Steinmetz.

Previously In The News

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on o...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers

Smart TVs are gradually becoming more common than separate streaming devices. As of the third quarter last year, 56% of households with broadband owned smart TVs while 43% owned streaming devices, acc...