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Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52 percent of broadband-enabled U.S. homes have at least one TV connected to the internet.

From the article "Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen" by Troy Dreier.

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In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...

Wall Street isn’t sure Roku can lead cord cutters to the promised land

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Roku Shares Skyrocket Due to Impressive Streaming Numbers

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