Apple TV—and to a lesser extent, Amazon Fire TV—may steal most headlines, but Chromecast outsold them both by a significant margin in 2014, according to Parks Associates. The $35 Chromecast dongle, of course, isn’t quite the same type of device as the Apple TV or the Fire TV, but they all share one crucial function: the ability to put your favorite streaming video apps on the best screen available (which is usually in your living room).
From the article "Google wants to DJ your next party with a new Chromecast for music" by Adam Epstein.
A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago,...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...
Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...
