Apple TV—and to a lesser extent, Amazon Fire TV—may steal most headlines, but Chromecast outsold them both by a significant margin in 2014, according to Parks Associates. The $35 Chromecast dongle, of course, isn’t quite the same type of device as the Apple TV or the Fire TV, but they all share one crucial function: the ability to put your favorite streaming video apps on the best screen available (which is usually in your living room).
From the article "Google wants to DJ your next party with a new Chromecast for music" by Adam Epstein.
“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...
Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...
“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates. From the article "What's b...
Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...
