Providing market intelligence for more than 35 years

In The News

Google's Latest Plan to Take Over Your Living Room

By almost any measure, Chromecast has been a hit. Among dedicated streaming devices, it was the second-most popular in the U.S. in 2014, capturing about 20% of the market according to Parks Associates. Worldwide, it's been even more popular. Earlier this month, research firm Strategy Analytics reported that Chromecast was the top-selling streamer in the world in 2015, selling some 14.7 million units. To date, Google has sold about 27 million Chromecasts in two and a half years. In contrast, Amazon has sold fewer than 10 million Fire TV devices. Apple has sold about 37 million Apple TV units, but has been selling its device for far longer -- about 9 years.

From the article "Google's Latest Plan to Take Over Your Living Room" by Sam Mattera.

Previously In The News

Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities

It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

20% of Broadband Homes Now Get TV Via Antenna

While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...

Research: Increase in Digital Antenna Use Indicates Cord Cutting

The percentage of U.S. broadband households that use digital antennas in their home has steadily increased, reaching 20% near the end of 2017, up from 16% in early 2015, according to new consumer rese...