Providing market intelligence for more than 35 years

In The News

Google Pushes For Bigger Role In Smart Homes

“The Google assistant not only knows about the world, it will also stand apart with how well it gets to know you over time, with your permission of course,” said Mario Queiroz, a Google vice president of product management.

Even though few people own smart-home devices, like Google’s Nest thermostat, some analysts are bullish that this will become a major tech market in the future. Just 19 percent of U.S. broadband households have smart-home devices, according to a report this year by research firm Parks Associates.

“Adoption of the connected lifestyle continues to expand as the supporting technologies mature and the value propositions of smart, connected devices and streaming services are better understood by consumers,” said analyst Brad Russell with Parks Associates.

From the article "Google Pushes For Bigger Role In Smart Homes" by Wendy Lee.

Previously In The News

Energy At The Summit

“Smart Energy Summit gives context that is critical to understanding the Internet of Things and the convergence of energy management,” says Tom Kerber, Director of Research, Home Controls & Energy at...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...