According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014.
"The research finds Roku is still the leading brand with 29% of sales, but Google Chromecast (20%) has supplanted Apple TV (17%) in second place," said the report.
From the article "Google Chromecast Bests Apple TV In Sales, Researcher Says" by Sumit Passary.
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