"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetization. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere."
From the article "Get ready for TiVo in the cloud, DVR box optional" by Dave Katzmaier.
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The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
