In The News

Generative AI: Growth Surge Meets Trust Issues

February 18, 2026

home automation

artificial intelligence

Investors Hangout

Generative AI's infiltrated 58% of US internet households as of February 2026, according to Parks Associates.

Parks' survey revealed only 16% of these households forked out cash for a paid AI application—around 20 million homes gambling on something beyond free trials. This should send alarms blaring through trading desks because consumer hesitation has implications that ripple through the entire tech ecosystem. What gives? Well, roughly 30% of consumers say they’re less likely to buy anything marketed as 'AI-powered.' That’s nearly double the number who’d consider it a selling point.

Parks’ analysis points out that “AI-forward branding alone does not drive purchase intent.”

From the article, "Generative AI: Growth Surge Meets Trust Issues" by Dylan Bailey

Previously In The News

In U.S., 40% Own a Set-Top Box, Over Half Own a Connected TV

In the United States, 40 percent of homes with broadband connectivity own a set-top box, while over half own a connected TV. However, set-top boxes see much greater use. This data comes from resear...

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

Range has quadrupled in Bluetooth 5, so users shouldn’t have to worry about getting closer to their smart devices in order to control them. Also, things like home security systems – one of the most co...

One-Third of U.S. Broadband Households Have Multiple OTT Subs

According to the researchers at Parks Associates, 31 percent of all U.S. broadband-enabled homes have multiple over-the-top (OTT) service subscriptions. Also, 63 percent subscribe to at least one OTT...

‹
1
2
...
357
358
359
360
361
362
363
...
775
776
›