Providing Market Intelligence for 40 Years

In The News

Gear Up On IoT: GPS For Your Parked Car + Cows And Their Wearables

Nearly half of all U.S. households — 43 percent — wired with broadband, plan to buy a smart home device in 2016, according to a report from IoT research firm, Parks Associates. But then, you probably already have one — or may find one under your tree this year.

From the article "Gear Up On IoT: GPS For Your Parked Car + Cows And Their Wearables" by Lauren Barack.

Previously In The News

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...