Providing Market Intelligence for 40 Years

In The News

Fun Apps Driving Smart Home Interest, But Playing Together Is Key

According to Parks Associates research, 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices.

"The growing interest in the smart home space has prompted a large number of players to enter the smart home ecosystem with their own devices, platforms, and solutions," said Harry Wang, senior research director, Parks Associates. "This rapid expansion has resulted in a highly fragmented marketplace, and for companies to emerge successfully from the crowd, they will need to provide a seamless consumer experience that interconnects with all other functions of the connected home."

From the article "Fun Apps Driving Smart Home Interest, But Playing Together Is Key" by Barbara Vergetis Lundin.

Previously In The News

‘Game of Thrones’ series finale is approaching. How will HBO survive after it?

Brett Sappington, senior director at the research firm Parks Associates in Addison, Texas, said another positive sign is how HBO Now subscriptions continued to grow in 2017 — after “Game of Thrones” f...

New Route to New Revenue: Detect & Respond to Credentials Sharing

Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed s...

Pirates Poised to Pluck More From Pay-TV, OTT

"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...

Altice USA Adds Smart Speaker to Home Lineup

Altice USA is also jumping into this game as consumer adoption of smart speakers is on the rise. According to Consumer Intelligence Research Partners (CIRP) data, the US installed base for smart speak...