In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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About Parks Associates

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Roku Is Taking the Right Steps

Where Will Streaming Subscription Budgets Come From?

Smart household devices may be your biggest security blindspot

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

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