In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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About Parks Associates

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Looking to ‘cut the cord’? Consider an antenna

Sprint Owner Softbank To Buy ARM For IoT In Big Post-Brexit Deal

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Is Your Digital Health Strategy Thriving, Surviving Or Non-Existent?

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